The chosen
merchandise for the
GOY.

Proud to be goy.

Most people first encounter the word goy as a throwaway line in someone else's joke, sometimes friendly and sometimes less so, and they're usually left to either flinch a little or pretend they didn't hear it. We took a third option, which was to print the word on a shirt and walk around in it. Once you put a word on your own chest it stops being something said about you and becomes something you said yourself.

That is more or less the whole brand. We are proud to be goy, we think the letters look great in heavyweight ink, and we believe the people who get the joke deserve a t-shirt that gets it back. What follows is what being goy looks like from where we stand.

• We pay full price. The haggle is beneath us.
• We tip twenty-five and round up.
• We put mayo on the sandwich like it's the law.
• We own a dog named Buddy and love him like a son.
• We grill outside, rain or shine.
• We believe in the return policy.
• We fix the sink ourselves, even when it gets worse.
• We never trust the instructions on the box.
• We go camping on purpose.
• We name our children Brayden, Caden, and Hayden.
• We bless strangers for sneezing.
• We sing along, loudly, off-key, in public.
• We take the long way home.
• We wear it on the chest.